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Featured in the November 2016 issue

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September marked the first anniversary of Nissan’s partnership on crossovers with user-generated content platform Reevoo. It has produced some fascinating insights into what owners think of their Qashqai, Juke and X-Trail.

So far more than 16,200 people have reviewed their crossovers across the five countries – France, Germany, Italy, Spain and the UK – which offer Reevoo-verified reviews on the local Nissan website.

What’s clear is that customers love their Nissan crossovers…

Qashqai: “I love the safety features such as beeping if you stray out of your lane and assisted parking. My very best favourite is the notification when the driver should take a break. I think that is ingenious.”

Juke: “It’s a fun, funky, quirky car. Great drive, you feel really safe. Great idea with the split-level boot too, nice touch!”

X-Trail: “The engine, steering and suspension are all responsive, and give good feedback. The seats are comfortable and supportive, and with the fully adjustable rear seats there is more than enough room for five adults.”

Nissan’s confidence in the quality of its vehicles, coupled with an open and transparent approach to customer engagement, led to the pan-European partnership with Reevoo. The relationship is working: Nissan research has found that people who read Reevoo comments are twice as likely to request a test drive at a Nissan dealership, compared to people who don’t read them.

Reevoo research reveals 57 per cent of car buyers actively seek out owner reviews when researching a car. Furthermore, 58 per cent want an opportunity to share their feedback once they have made a purchase.

The Reevoo comments show a difference in opinion about what makes a great car across the five nations. For example, Nissan crossover owners in Germany and the UK gave their highest scores to the comfort, practicality and specification for both Qashqai and X-Trail. However, customers in France, Spain and Italy rated the cars’ driving characteristics most highly.

Reevoo’s Conversations solution offers a Q&A section where prospective buyers can ask owners about the cars they’re considering and discuss their merits.

Guillaume Cartier, senior vice president for sales and marketing, Nissan Europe, said: “We take customer satisfaction very seriously, and Nissan’s partnership with Reevoo is the perfect illustration of that. Independent feedback breeds trust and that is something consumers want when they buy a car. We welcome customer comments, good and bad.”

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