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Featured in the September 2020 issue

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Award-winning Honda e and CBR1000RR-R Fireblade SP inducted into world-renowned Red Dot Design Museum.

Honda’s next-generation electric car, the Honda e, and CBR1000RR-R Fireblade SP superbike have been inducted into the historic Red Dot Design Museum, one of the world’s most significant exhibitions of contemporary design. The Honda e also takes centre stage in the special ‘Milestones in Contemporary Design’ exhibition, as one of the 76 best products of 2020 and a current marker in international product design.

Honda’s highly acclaimed Honda e compact electric vehicle recently won the ‘Red Dot: Best of the Best 2020’ award for ground-breaking product design. This is the highest honour in the internationally renowned Red Dot Award: Product Design and is reserved for the best products in each category. The Honda e also received the Red Dot 2020 accolade in the meta-category ‘Smart Products’, whilst the CBR1000RR-R Fireblade SP was awarded a Red Dot for outstanding design in the motorcycle category.

Both vehicles are an essential part of the 2020/21 special exhibition in the Red Dot Design Museum, Essen, Germany.

Peter Zec, CEO and founder of the Red Dot Design Award said: “The Honda e is not just a car – it is much more. The Honda e was awarded the Red Dot: Best of the Best because the jury was amazed by the car at first sight. There was no doubt it was worthy of the award from the beginning.”

The new Honda e is the brand’s first production battery electric vehicle for the European market. The model is a key part of Honda’s commitment to see all its car model ranges in Europe electrified by 2022.

The CBR1000RR-R Fireblade SP, which won the Red Dot 2020 award in the motorcycle category, is the latest two-wheeled machine to carry the legendary Fireblade nameplate. The new 2020 model was developed under the tagline ‘Born to Race’, with an unwavering focus on circuit performance and a radical new design.

Satoshi Kawawa, general manager, Motorcycle Design Division, added: “The CBR1000RR-R Fireblade SP was developed to win races in any category – from club racing to international competition. Its design and styling are led by that philosophy – with every part and every detail designed with speed, performance and aerodynamic efficiency in mind. We’re honoured that it has been recognised with such a prestigious award.”

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