Thursday 22nd October 2020
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Featured in the September 2020 issue

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Under guidance by the Department for Digital, Culture, Media and Sport, The Game Fair will now not take place on the September 2020 dates as planned. The event will take place 23rd–25th July 2021, when it returns to Ragley Hall.

“It is with great regret that I have had to make this decision,” said James Gower, managing director of The Game Fair.

“Nigel Huddleston MP, Parliamentary Under Secretary of Sport, Heritage and Tourism at the Department for Digital, Culture, Media and Sport, wrote to me to confirm that there was ‘no guarantee’ that the phased reopening would happen in time.

“Without any such guarantee, it is with an extremely heavy heart that we have had to take this decision. But I am pleased to say that the associations and key sponsors when told reacted positively.”

Instead The Game Fair will be rescheduled to take place from 23rd–25th July 2021, returning to the familiar surroundings of Ragley Hall. Estate director, Charles Granlund said: “We support and understand the difficult decision that the team have had to make, but are excited to welcome The Game Fair family back to Ragley in 2021 and to become its new home for the next five years.”

Commenting on the decision not to run in 2020, BASC chief executive, Ian Bell said: “We have all been crossing our fingers for good news but it’s clear this will not come in time to guarantee us the outcome we all hoped for.

“We support entirely The Game Fair’s decision to postpone the event and can confirm that we will be back as the event’s principal partner next year with significant energy and resources to make it the best Game Fair in living memory.”

Rob Fenwick, managing director of EJ Churchill, said: “We will continue to support The Game Fair moving forwards and I fully understand why they have to press pause for 2020. It is a great shame as we look forward to the show every year!

“I have no doubt that the return of The Game Fair in 2021 will be bigger and better than ever before. It is a quality event, something visitors definitely won’t want to miss.”

On behalf of the gun trade, Simon West, CEO at the Gun Trades Association, said: “At times like this we have to accept the disappointment of not getting together to celebrate our wonderful country sports at The Game Fair. That said, enthusiasm next summer will be stronger than ever. Let us make the 2021 Game Fair the greatest of all time!”

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