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Words: Simon Taylor
Featured in the April 2011 issue

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Audi’s pace-setting new car programme is a demonstration of how to generate product desire regardless of the world’s economic situation. This resourceful car manufacturer is pitching right across the premium car market in so many sectors that it has become challenging for me to choose a personal favourite. That was until Audi produced this latest ace out of the pack - the Audi A7 Sportback - a car that I suggest will knock many affluent buyers off their feet!

Audi’s pace-setting new car programme is a demonstration of how to generate product desire regardless of the world’s economic situation. This resourceful car manufacturer is pitching right across the premium car market in so many sectors that it has become challenging for me to choose a personal favourite. That was until Audi produced this latest ace out of the pack - the Audi A7 Sportback - a car that I suggest will knock many affluent buyers off their feet!

This is a car that gives every impression of sleekly smooth speed potential. The flowing lines are almost feline. I was positively captivated with admiration during my test drive. There have admittedly been some tremendously good looking Audis on the market, but for me, this is the best yet!

The concept is that of a supremely spacious, four-seat, executive class vehicle It’s a more than acceptable load carrier with a performance that indicates fine art rather than just plain machismo. It has the design, build and mechanical power to deliver tremendous driver and passenger satisfaction.

At launch, the new Audi A7 Sportback will be available to order only, with a choice of two, V6 petrol engines, a 2.7-litre and a 3.0-litre, plus two 3.0-litre V6 turbo diesels in two power outputs. The lower priced variants use front-wheel-drive as well as the notable, all-wheel-drive quattro transmissions. According to varient, these drive either through a CVT automatic transmission, or a seven-speed S tronic twin-clutch transmission on the all-wheel-drive models.

There are two specification levels - SE and S line, with prices starting at £43,755. However that is before one begins to create, at the order stage, a bespoke car because there are no off-the-peg models in this programme. At launch I drove two versions. One was powered by the V6 turbo diesel engine and the other was this 2.7 TFSI quattro SE S tronic petrol model that checked out at nearly £58,000 following the addition of some of the aforementioned, extras plus sports suspension. For driving performance I found this one to be the velvet glove of motoring. The V6 179 bhp engine is so refined, so flexible that it simply purred along. Make no mistake though, when required it unleashed a surge of driver enjoyment, the transmission sparking into action when commanded though always safely under the highly efficient braking system.

With twelve more new models forecast for 2011, it is evident that Audi has arrived on the big scene. Ownership is a major must for those enjoying success in life.

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