Europe’s best-selling electric car in August 2021
Strong performance of the all-electric Volkswagen ID.3 after its first year in the European market.
“The car is an absolute hit. It appeals to customers and has shot from zero to take top positions among new registrations in a large number of countries,” says Klaus Zellmer, board member for sales, marketing and after sales at Volkswagen.
By the end of September, the car had already been ordered around 144,000 times in Europe – 50 percent of buyers had not driven a Volkswagen before and were new to the brand, a study commissioned by the company found.
“The ID.3 has tapped into an above-average number of new buyer groups for Volkswagen. Some 70,000 new customers are strong proof that we are exactly on the right track with this vehicle and our electric mobility strategy,” continues Zellmer.
Volkswagen recently surveyed its ID.3 customers in Germany about the reasons for their purchase and their user behavior. The main criteria for buying or leasing an ID.3 were environmental performance (60 percent) and innovative technology (51 percent). Another important criterion for customers was the personal support provided by Volkswagen’s dealer and service network.
The goal is the full electrification of the new vehicle fleet. By 2030, at least 70 percent of all Volkswagen’s unit sales in Europe will be all-electric vehicles – that’s substantially more than one million vehicles. In North America and China, the share of electric vehicles in sales should be at least 50 percent. In addition, Volkswagen will be launching at least one new electric car each year.