Honda finds the ‘Inner Beauty’ with TV campaign for all-new Civic Tourer
The creative team behind Honda’s recent smash-hit viral film ‘Hands’ is aiming for further success with a new TV advertising campaign to welcome the Civic Tourer into Honda dealerships across the UK.
The campaign celebrates the idea that beauty is about much more than what appears on the surface. It plays to the trend in design, engineering and wider society of looks being valued over substance. The viewer is taken on a journey through various objects, including a golf ball, suitcase, chest of drawers and a guitar amp, to reveal the inner beauty of each.
It then goes on to position the new Civic Tourer as another perfect example of ‘Inner Beauty’; dynamic and sporty-looking, yet under the surface there lies practicality and function. That hidden substance includes a huge, class-leading 624 litres of boot space, secret storage compartments, concealed door handles, innovative safety features and Honda’s unique ‘Magic Seats’.
‘Inner Beauty’ comes hot on the heels of the critically acclaimed ‘Hands’ film, which to date has received almost 10 million views and won two awards. Creative agency Wieden+Kennedy London has once again teamed up with directors Smith and Foulkes of Nexus Productions to create the new campaign.
Designed and developed in Europe, the British-built Civic Tourer delivers distinctive styling, class-leading utility, advanced technology and an impressive balance between fuel economy and performance. With the lightest in class and super-frugal 1.6 i-DTEC engine, the first from Honda’s next generation Earth Dreams Technology range, the 1.6 diesel version offers low running costs with a highly competitive 74.3mpg and CO2 emissions from just 99g/km. The new Civic Tourer is the world’s first production car to feature a Rear Adaptive Damper System and features an all-new suite of innovative passive and active safety systems.
The new Civic Tourer is available to order now, with OTR prices starting from £20,265 for the 1.8 i-VTEC S model. For further information please visit www.vertu-honda.co.uk