Nissan and Reevoo: A year of fascinating insight into Qashqai, Juke and X-Trail ownership
September marked the first anniversary of Nissan’s partnership on crossovers with user-generated content platform Reevoo. It has produced some fascinating insights into what owners think of their Qashqai, Juke and X-Trail.
So far more than 16,200 people have reviewed their crossovers across the five countries – France, Germany, Italy, Spain and the UK – which offer Reevoo-verified reviews on the local Nissan website.
What’s clear is that customers love their Nissan crossovers…
Qashqai: “I love the safety features such as beeping if you stray out of your lane and assisted parking. My very best favourite is the notification when the driver should take a break. I think that is ingenious.”
Juke: “It’s a fun, funky, quirky car. Great drive, you feel really safe. Great idea with the split-level boot too, nice touch!”
X-Trail: “The engine, steering and suspension are all responsive, and give good feedback. The seats are comfortable and supportive, and with the fully adjustable rear seats there is more than enough room for five adults.”
Nissan’s confidence in the quality of its vehicles, coupled with an open and transparent approach to customer engagement, led to the pan-European partnership with Reevoo. The relationship is working: Nissan research has found that people who read Reevoo comments are twice as likely to request a test drive at a Nissan dealership, compared to people who don’t read them.
Reevoo research reveals 57 per cent of car buyers actively seek out owner reviews when researching a car. Furthermore, 58 per cent want an opportunity to share their feedback once they have made a purchase.
The Reevoo comments show a difference in opinion about what makes a great car across the five nations. For example, Nissan crossover owners in Germany and the UK gave their highest scores to the comfort, practicality and specification for both Qashqai and X-Trail. However, customers in France, Spain and Italy rated the cars’ driving characteristics most highly.
Reevoo’s Conversations solution offers a Q&A section where prospective buyers can ask owners about the cars they’re considering and discuss their merits.
Guillaume Cartier, senior vice president for sales and marketing, Nissan Europe, said: “We take customer satisfaction very seriously, and Nissan’s partnership with Reevoo is the perfect illustration of that. Independent feedback breeds trust and that is something consumers want when they buy a car. We welcome customer comments, good and bad.”
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Calling all UK young artists!![]()
Doddington Young Sculptor Exhibition ![]()
Doddington Hall and Gardens, Lincolnshire invites submissions from UK-based sculptors and 3D artists, aged under 30, for an exciting new open exhibition to be held this summer. Doddington is looking for pieces to be exhibited in the historic working Kitchen Garden, which complement the Garden and its surroundings. ![]()
The Doddington Young Sculptor Exhibition will run alongside the main bi-annual Sculpture at Doddington exhibition and is an opportunity to exhibit alongside some of the finest contemporary sculptors selected from across the country and further afield. ![]()
Prizes: 1st prize – £750, 2nd prize – £250![]()
Submission deadline: Sunday April 21st 2024![]()
Further details about eligibility, terms and conditions can be found at: www.doddingtonhall.com/event/young-sculptor-exhibition/![]()
To apply, please email your submission as a PDF document to angus@doddingtonhall.com
