Nissan Ariya: An all-electric coupé crossover

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February 2021

Nissan’s first all-electric coupé crossover offers powerful acceleration and smooth, quiet operation, as well as an interior with a welcoming, luxurious lounge-like atmosphere.
The Nissan Ariya is heavily based on the similarly-named concept vehicle displayed at the 2019 Tokyo Motor Show and first hinted at with the IMx at the 2017 Tokyo Motor Show. It’s the first production model to represent Nissan’s new electrified brand identity, forging a path toward a new automotive era where electrification, optimised platform packaging and seamless vehicle AI technology will become standard.

Built on an all-new Alliance-developed EV platform, the Ariya is the ultimate expression of Nissan Intelligent Mobility, the company’s strategy to further improve the appeal of its vehicles and achieve the ultimate goal of a future with zero emissions and zero vehicle fatalities.

Incorporating the three main pillars of Nissan Intelligent Mobility (Intelligent Power, Intelligent Drive and Intelligent Integration), the Ariya combines advanced electric vehicle technology with a new level of seamless human-machine interface connectivity, offering an entirely new driving experience.

The Ariya is Nissan’s ultimate expression of style and technology, with each complementing the other in aesthetics and function. The model’s 100% electric vehicle platform removed fundamental limitations and allowed designers to take new approaches to existing components.

Defined by the Japanese term ma – referring to spatiotemporal openings – the cabin of the Ariya has been designed in the most efficient and comfortable way. The interior is more akin to a sleek cafe lounge on a starship, evoking performance and intrigue, than to a traditional automotive cabin. The advantages provided by the company’s all-new EV platform have enabled the Ariya to offer one of the most spacious cabin in its class.

More details about Ariya’s availability and pricing in Europe will be shared in the coming months.



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