Peugeot 3008 SUV i-Cockpit® wins Technology Award at What Car? Car of the Year Awards

Featured in:
April 2017

The unique Peugeot i-Cockpit® driving environment of the all-new 3008 SUV has received a prestigious motoring accolade, winning the Technology Award at the What Car? Car of the Year Awards.
This second generation of Peugeot’s i-Cockpit®, which is standard across all models of the new 3008 SUV range, won praise for its ability to put the latest technology safely at the fingertips of the driver, while creating an optimal driving position for an engaging and focused drive.

The latest evolution of the Peugeot i-Cockpit® includes an all-new infotainment system on an 8.0” capacitive high-resolution touchscreen, as well as an elevated configurable 12.3” head-up digital instrument panel positioned above a compact multi-function steering wheel, designed to give an added sense of agility. These three key components come together to provide a truly exceptional driver-focussed environment perfectly aligned with Peugeot’s brand values of uncompromising quality and that of an instinctive driving experience.

Offering such an advanced technological package and a premium feel on a competitively priced vehicle sealed the win for the Peugeot i-Cockpit® interior on the new 3008 SUV, while the car’s excellent overall safety credentials led to further success, as the 3008 SUV was also commended in the Safety Award category, endorsed by Thatcham Research.

On collecting the award Mark Pickles, marketing director at Peugeot UK commented: “Achieving the prestigious What Car? Technology Award for the Peugeot i-Cockpit® affirms our ambition to make brilliant in-car technology accessible to all drivers with no compromise on safety or driver appeal.

“The fact the 3008 SUV has also achieved significant recognition in the Safety category reflects the appeal of the car as an all-round package. It is a truly stylish car, designed to meet the needs of the user to exceed their expectations of safety, space and luxury.

“It is safe to say it has done that, but also raised the bar as a benchmark for vehicle interior design.”

Steve Huntingford, editor at What Car? said: “The fantastic thing about the Peugeot i-Cockpit® dashboard is that it takes desirable tech that was previously found only on high-end models and options lists, and gives it to buyers of everyday cars. That desirability is partly down to the sophisticated look it gives the 3008’s interior.

“It also makes the car easy and appealing to interact with and brings genuine safety benefits. On their own, any of these strengths would have made the Peugeot i-Cockpit® worthy of consideration, but when combined they seal its victory. We expect to see other brands following Peugeot’s lead when they launch new models, but for now the French brand has stolen a march.”

Now in its second year, the What Car? Technology Award is co-judged with AutoTech, a new car technology brand.

The all-new 3008 SUV with its stunning Peugeot i-Cockpit® is available to order now.

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