Range Rover celebrates 45 years of luxury, design and innovation

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August 2015

The iconic Range Rover celebrated its 45th birthday on 17th June. Reaching this important milestone is the latest in a series of 2015 highlights for the world’s most desirable luxury SUV.
At the New York International Auto Show in March, Land Rover revealed a new Range Rover flagship in the form of the exclusive SVAutobiography and the landmark six millionth Land Rover was a Range Rover Vogue SE, which rolled off the Solihull production line in April.

Over the last forty-five years Range Rover has delivered a series of industry firsts as it has evolved into the peerless SUV we know today. As well as introducing a host of advanced technologies, many of which have since become industry standards, the original Classic model was cited as an ‘exemplary work of industrial design’ when it became the first vehicle to be displayed at the world famous Louvre museum in Paris.

Now in its fourth generation, the Range Rover sits at the pinnacle of the Land Rover brand and matches class-leading off-road capability with a range of state-of-the-art petrol, diesel and hybrid powertrains to deliver an unrivalled blend of refinement, comfort and capability.

Nick Rogers, Jaguar Land Rover director global engineering operations, said: “Range Rover was the first luxury SUV in the world in 1970 and forty-five years on it continues to lead the way. The latest model is the most desirable and sophisticated Land Rover ever, mixing peerless comfort with cutting-edge technology to provide the ultimate luxury SUV experience.”

The Range Rover story began in the Sixties as Land Rover looked to revolutionise the growing 4×4 leisure market. Production of the first prototype began in 1966 and the finished car was launched to critical acclaim in Cornwall, in 1970. In a special photoshoot, Land Rover has brought together four generations of the Range Rover to show the evolution of the vehicle.

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