Range Rover reborn at Salon Rétromobile 2017
Salon Rétromobile 2017 saw the world debut presentation of the next in the ‘Reborn’ series of expertly sourced and comprehensively restored Classic Land Rovers.
Range Rover Reborn is a new programme offering prospective customers the unique opportunity to purchase an original and highly collectible vintage Range Rover, direct from Land Rover Classic in the UK. The launch of Range Rover Reborn builds on the successful introduction of the Land Rover Series I Reborn last year.
Land Rover Classic’s expert team has drawn on decades of engineering and design expertise to complete the first Range Rover Reborn – a carefully selected 1978 Classic Range Rover.
The Range Rover was launched in 1970, originally in two-door configuration only, up to 1981, when the first factory four-door was introduced, and remained popular right up to the end of the first generation’s production in 1996. So popular, in fact, that production of the first generation continued alongside the second generation for almost two years, and the name Classic Range Rover was introduced to distinguish this model from its more modern sibling.
Believed by many to have launched the SUV sector, the Range Rover certainly defined the genre of the luxury 4×4 vehicle, and has been the vehicle of choice for members of the Royal household, politicians and superstars across the world. It has maintained its most credible position as the ‘ultimate SUV’ to this day, with a number of world firsts and records in its long and distinguished heritage. During the 1970s, the Range Rover also became the first vehicle to be exhibited at the Louvre in Paris as an ‘exemplary work of industrial design’.